Partnering with Sleep in Heavenly Peace to Build Beds & Brand Purpose

• Oversaw an integrated marketing campaign, including tool-specific press releases and creator-generated assets, to amplify brand storytelling across earned, owned, and social channels

• Managed seamless logistics and on-site execution for a one-day experience that balanced high-energy product reveals with emotional, community-focused moments

• Led end-to-end event activation that fused large-scale product launch with genuine community impact, partnering with Sleep in Heavenly Peace to build beds for children in need

• Directed influencer and creator coordination, bringing top talent to South Carolina to use the new tools hands-on, creating authentic, heartfelt content that showcased both product performance and brand heart

• Secured high-value earned media from creators who embraced the opportunity to give back, producing genuine content that amplified the brand’s purpose and community story

• Designed and executed purpose-driven tool demonstrations, turning the launch of 160+ DIY power tools into a meaningful build project that aligned innovation with real-world good

• Delivered an activation that achieved aggressive brand goals—visibility, engagement, and narrative strength—while infusing personality and compassion, leaving a lasting positive legacy for HART and the families served