Creator-Driven Launch: Delivering an Immersive Experience for Engaged Conversation & Lasting Momentum

• Crafted an integrated marketing campaign in close collaboration with the digital team to launch synchronized assets: website landing pages, email campaign, and SMS deployment

• Directed on-site social media strategy and content capture, delivering high-quality photos and videos for organic amplification while saving thousands in production costs and dozens of studio hours

• Built an efficient review collection system to gather authentic product feedback from attendees, saving over $50K in seeding and review expenses

• Led end-to-end logistics and partner coordination for a multi-phase, two-day activation: behind-the-scenes content opportunities, large-scale outdoor power equipment demo circuit, and product reveal

• Partnered with product managers to design compelling hands-on demonstrations across two battery platforms, culminating in a high-energy 80V riding mower reveal

• Delivered a seamless creator-focused experience that ignited widespread online conversation and excitement around the new mower launch