Limited-Edition Product Launch: Bringing a Collaboration Collection to Life

Leveraging a celebrity partnership to build design credibility and brand innovation.

• Partnered with sales and product teams to identify and curate a cost-effective assortment (safety glasses, hammer, tape measure, suede pouch) that balanced feasibility and market appeal

• Worked directly with celebrity partners to refine and approve the product lineup, ensuring stylistic alignment with their signature clean, modern, all-black aesthetic

• Oversaw creative development and integration of the custom HART x The Fords logo (hand-drawn branding) across all items for cohesive, premium, limited-edition appeal

• Directed an integrated multi-channel campaign, including press outreach and coverage, influencer seeding, social amplification, blog features, email/SMS deployments, and digital placement on Walmart.com

• Coordinated cross-functional execution (creative, digital, sales, partners) to launch the collection with synchronized messaging and asset distribution

• Delivered a high-profile collaboration that accelerated the sell-through of 75% of items two months ahead of forecast, expanding HART's design credibility and audience engagement