Social Media Marketing Professional

Completed through Hootsuite, the Social Media Marketing Professional Certificate gave me the opportunity to step back and take a more thoughtful look at how modern social platforms truly work, beyond posting, into performance. As a copywriter and brand storyteller, I enjoyed layering new strategic frameworks onto my real-world experience, refining my approach to platform-specific strategy, analytics, social listening, community engagement, and paid amplification.

Social continues to evolve quickly, and I genuinely enjoy staying curious and fluent in both the creative and analytical sides of the discipline. This experience reinforced what I love most about the work: building brand stories that are grounded in insight, shaped by data, and brought to life with intention. I’m excited to carry this refreshed perspective into my next role, helping brands show up with clarity, confidence, and resonance.