Turning a Big-Box Retailer into a DIY Destination

• Collaborated on end-to-end event production: concept through flawless on-site execution

• Designed high-impact, hands-on tool demonstrations highlighting product innovation and user-friendly performance

• Coordinated seamless media & influencer logistics, securing strong attendance and active engagement

• Managed timelines, vendor relationships, and real-time problem-solving for a polished, professional experience

• Analyzed post-event performance to inform and strengthen future brand strategy

• Generated lasting online excitement and conversation around the new brand launch